TorinoFilmLab - Training, development, Funding

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TFL Audience Design Fund

The TFL Audience Design Fund aims at supporting the implementation of innovative audience development and outreach strategies at the moment of distribution.

QUICK FACTS​
 

€ 45,000 grant combined with Audience Design Consultancies to reach, build and engage audiences through the implementation of innovative actions supporting the moments of sales and distribution. 

TARGET: international co-productions in post-production stage (feature, creative documentaries, animation, over 60 minutes). The Audience Design Fund is addressed to producers or sales agents established in a country participating in the MEDIA strand (*) presenting projects co-produced with at least one partner from a country not participating in the MEDIA strand. The film must have a strong potential in terms of creative promotional approach.


TFL AUDIENCE DESIGN FUND 2023 - APPLY HERE
DEADLINE CALL FOR APPLICATIONS: 
31st January 2023, 2:00 p.m. CET

TIMELINE:
Consultancies: end of March - June 2023
Reporting period: Autumn 2023 - Autumn 2024
Completion: December 2024



ABOUT

The TFL Audience Design Fund aims at supporting films at distribution stage through the implementation of innovative audience engagement and outreach strategies. It is intended to support projects willing to explore new synergies between theatrical and digital distribution, to introduce innovative ideas to engage international audiences and to improve the worldwide circulation of films.

The AD Fund targets films presenting two different plans for distributing the picture, in different territories, one of which theatrical. In 2023, a total of 3 grants of € 45,000 each will be assigned to companies submitting an eligible film. The film release and distribution must be completed and reported by December 2024.
 

As an added value, the TFL AD Fund combines the grant with Audience Design Consultancies. The process includes 3 mandatory online sessions during which the film teams work with audience designers to create a strategy including the key goals and a series of actions to enhance the international promotion of the picture and its distribution across different territories. The consultancies go beyond the creative film marketing approach, using storytelling as a driving force to build communities, social and digital media outreach as well as off-line activities around the films. The strategy will cover different channels and devices for distribution across all relevant media.
 

The Fund has been created thanks to Creative Europe – MEDIA sub-programme support to International Co-production Funds.


INFO

For general information: TFL Funds Coordinator Greta Fornari - greta.fornari@torinofilmlab.it
For information about financial aspects: Production and TFL Funds Advisor Greta Nordio - nordio@torinofilmlab.it


 

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TFL AUDIENCE DESIGN FUND 2023

WHO CAN APPLY

Applicant must be a European producer or sales agent of a company established in one of the countries participating in the MEDIA sub-programme (*) and owned by nationals from such countries.

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ANNEX - Call for applications 2023

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List of projects supported over the years

TFL AUDIENCE DESIGN FUND


3 distribution grants of € 45,000 each and tailored consultations to reach, build and engage audiences at the moment of distribution.

APPLY HERE

Deadline: 31st January 2023





INFO
greta.fornari@torinofilmlab.it
nordio@torinofilmlab.it

 

Supported by the Creative Europe - MEDIA Programme of the European Union